SEO report of faethe.marketing

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faethe.de/

faethe.marketing made measurable - supporting universities in their online marketing, especially in tracking conversions

   

 Tasks

  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : faethe.de/

Character length : 10

Title
Home
Description
faethe.marketing made measurable - supporting universities in their online marketing, especially in tracking conversions
Keywords (meta keywords)
student recruitment, conversion tracking, higher education marketing, elias faethe, faethe marketing, university recruitment

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://faethe.de/robots.txt
User-agentDisallowed for the search engines
*
  • /administrator/
  • /cache/
  • /cli/
  • /components/
  • /images/
  • /includes/
  • /installation/
  • /language/
  • /libraries/
  • /logs/
  • /media/
  • /modules/
  • /plugins/
  • /templates/
  • /tmp/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Home

Character length : 4

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 27%

Good! The text / code ratio is between 25 and 70 percent.
Headings
H1H2H3H4H5H6
204400
Heading structure in the source code
  • <H1> 
  • <H1> know how much you pay to recruit a student
  • <H4> You want to recruit the best matching students for your programmes with minimal cost and effort.
  • <H3> The offer
  • <H4> Optimise the marketing mix
  • <H4> Increase tracking insights
  • <H4> Sharing knowledge
  • <H3> Latest entries
  • <H3> Get in touch
  • <H3> faethe.marketing
Word cloud
  • marketing8
  • how5
  • expertise4
  • get4
  • channels4
  • conversion4
  • analytics4
  • best4
  • university4
  • students3
  • google3
  • student3
  • analysis3
  • tracking3
  • insights3
  • elias3
  • touch2
  • online2
  • blog2
  • possibilities2
  • goals2
  • home2
  • got2
  • especially2
  • website2
  • desired2
  • written2
  • applicant2
  • marketing-mix2
  • knowing2
  • pay2
  • proven2
  • followed2
  • recruit2
  • reach2
  • minimal2
  • matching2
  • target2
  • marketing-impact2
  • audience2
  • together2
  • effort2
  • looking2
  • experience2
  • cookie2
  • web2
  • universities2
  • implement2
Keyword matrix
wordtitledescriptionsheading
marketing
how
expertise
get
channels
conversion
Two Word cloud
  • reach your2
  • google analytics2
  • you got2
  • home marketing-mix2
  • contact cookie2
Three Word cloud
  • reach your target2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 3 images on this web page.

Good! Every image has an alternative text attributes set on this website.

 Readability

Flesch–Kincaid Grade Level
7.90
Flesch Reading Ease
52.70
Coleman Liau Index
12.00
Automated Readability Index (ARI)
7.00
Dale–Chall Readability
6.60
SMOG Index
10.60
Spache Readibility
5.00
Number of letters
2769
Number of words
533
Number of sentences
68
Average words per sentences
8
Number of syllables
921
Syllables in words
922
Average syllables in words
1.73
Number of words in first three syllables
111
Percentage of word / syllables
20.83
Words not in Dale-Chall easy-word list
212
Words not in Spache easy-word list
166

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 2 seconds have passed until the page started to load.
Loading time
1,758 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
38
Number of source domains
6
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://code.jquery.com/jquery-1.11.2.min.js
  • http://code.jquery.com/jquery-migrate-1.2.1.min.js
  • http://faethe.de/media/eorisis-jquery/jquery-noconflict.js
  • http://faethe.de/media/k2/assets/js/k2.frontend.js?v=2.8.0&sitepath=
  • http://faethe.de/.. /caption.js?d290e6adec5f301fe41a656e998d8...
  • http://faethe.de/.. /respond.min.js
  • http://faethe.de/.. /jquery.slideto.min.js
  • http://faethe.de/.. /callaexteriors.js
List of render blocking css files
  • https://cdnjs.cloudflare.com/.. /simple-line-icons.min.css
  • http://faethe.de/templates/jf_calla-exteriors/css/k2.css?v=2.8.0
  • http://faethe.de/.. /stylesheet.css
  • http://faethe.de/templates/jf_calla-exteriors/css/template.css
  • http://faethe.de/templates/jf_calla-exteriors/css/k2.css
  • http://faethe.de/templates/jf_calla-exteriors/css/jw_sigpro.css

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://faethe.de/media/eorisis-jquery/jquery-noconflict.js
  • http://faethe.de/media/system/js/mootools-core.js
  • http://faethe.de/media/system/js/core.js
  • http://faethe.de/components/com_k2/js/k2.js?v2.6.9&sitepath=/
  • http://faethe.de/media/system/js/caption.js
  • http://faethe.de/templates/jf_calla-exteriors/scripts/js/respond.min.js
  • http://faethe.de/templates/jf_calla-exteriors/scripts/js/jquery.slideto.min.js
  • http://faethe.de/templates/jf_calla-exteriors/scripts/js/callaexteriors.js
File size of all javascript files combined
355.04KB
Javascript minifying
You can save 1.1KB (20% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://faethe.de/templates/jf_calla-exteriors/css/k2.css
  • http://faethe.de/templates/jf_calla-exteriors/css/fonts/stylesheet.css
  • http://faethe.de/templates/jf_calla-exteriors/css/template.css
  • http://faethe.de/templates/jf_calla-exteriors/css/k2.css
  • http://faethe.de/templates/jf_calla-exteriors/css/jw_sigpro.css
File size of all css files combined
140.59KB
CSS minifying
You can save 5.1KB (22% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
14.69KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
28
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://faethe.de/media/eorisis-jquery/jquery-noconflict.jsExpiry time is not specified
http://faethe.de/.. /3899dfe821816fbcb3db3e3b23f81585_XS.jpgExpiry time is not specified
http://faethe.de/.. /fc1da7257992fc36032e11db3df7a664_XS.jpgExpiry time is not specified
http://faethe.de/.. /stylesheet.cssExpiry time is not specified
http://faethe.de/templates/jf_calla-exteriors/css/jw_sigpro.cssExpiry time is not specified
http://faethe.de/templates/jf_calla-exteriors/css/k2.cssExpiry time is not specified
http://faethe.de/templates/jf_calla-exteriors/css/template.cssExpiry time is not specified
http://faethe.de/templates/jf_calla-exteriors/images/banner.jpgExpiry time is not specified
http://faethe.de/templates/jf_calla-exteriors/images/book-icon.pngExpiry time is not specified
http://faethe.de/.. /connect-icon.pngExpiry time is not specified
http://faethe.de/templates/jf_calla-exteriors/images/contact-bg.pngExpiry time is not specified
http://faethe.de/.. /contact-button.pngExpiry time is not specified
http://faethe.de/.. /linestar-footer.pngExpiry time is not specified
http://faethe.de/templates/jf_calla-exteriors/images/linestar.pngExpiry time is not specified
http://faethe.de/templates/jf_calla-exteriors/images/phone-icon.pngExpiry time is not specified
http://faethe.de/templates/jf_calla-exteriors/images/plus.pngExpiry time is not specified
http://faethe.de/templates/jf_calla-exteriors/images/read-more.pngExpiry time is not specified
http://faethe.de/.. /callaexteriors.jsExpiry time is not specified
http://faethe.de/.. /jquery.slideto.min.jsExpiry time is not specified
http://faethe.de/.. /respond.min.jsExpiry time is not specified
http://faethe.de/templates/slogan-strong-blue3.pngExpiry time is not specified
http://www.googletagmanager.com/gtm.js?id=GTM-W85WFP15 minutes
https://mc.yandex.ru/metrika/advert.gif60 minutes
https://mc.yandex.ru/metrika/watch.js60 minutes
http://www.google-analytics.com/ga.js2 hours

 Speed test – Images

File size of all images combined
851.30KB
Image optimisation
You can save 593.4KB (86% compression) by optimising the images below:

 Links

We found a total of 29 different links.
Internal links: 27
External links: 2

External links:

Link text (anchor) Link strength
joomfreak.com
climagrün® dachbegrünung

Internal links:

Link text (anchor) Link strength
http://faethe.de
Home
Marketing-Mix
Marketing-Impact
Blog
Contact
Cookie
http://faethe.de/#
read more
reach your target audience through proven channels, for a great price, followed by a
thorough result analysis
talk about the possibilities you have (offline & online), deliver supporting arguments for i.e. desired website improvements, or even i
mplement it
Optimise the marketing mix
Recommend proven marketing channels
Increase tracking insights
get realistic insights
Sharing knowledge
Let's share more
Goal conversion vs. real conversion
http://faethe.de/index.php/blog/item/15-real-conversion
Elias
Shortcutting Analytics
http://faethe.de/index.php/blog/item/12-shortcutting-analytics
contact
+49 421 84780289
Imprint

 Website security

IP
46.30.215.54
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H1 : , ( 12px from top )
  • H1 : know how much you pay to recruit a student, ( 33px from top )
  • H4 : You want to recruit the best matching students for your programmes with minimal cost and effort., ( 550px from top )

 Typos

aethe.marketing, fcaethe.marketing, caethe.marketing, fdaethe.marketing, daethe.marketing, feaethe.marketing, eaethe.marketing, fraethe.marketing, raethe.marketing, ftaethe.marketing, taethe.marketing, fgaethe.marketing, gaethe.marketing, fbaethe.marketing, baethe.marketing, fvaethe.marketing, vaethe.marketing, fethe.marketing, faqethe.marketing, fqethe.marketing, fawethe.marketing, fwethe.marketing, fazethe.marketing, fzethe.marketing, faethe.marketing, fethe.marketing, faxethe.marketing, fxethe.marketing, fasethe.marketing, fsethe.marketing, fathe.marketing, faewthe.marketing, fawthe.marketing, faesthe.marketing, fasthe.marketing, faethe.marketing, fathe.marketing, faedthe.marketing, fadthe.marketing, faefthe.marketing, fafthe.marketing, faerthe.marketing, farthe.marketing, fae3the.marketing, fa3the.marketing, fae4the.marketing, fa4the.marketing, faehe.marketing, faetrhe.marketing, faerhe.marketing, faetfhe.marketing, faefhe.marketing, faetghe.marketing, faeghe.marketing, faethhe.marketing, faehhe.marketing, faetyhe.marketing, faeyhe.marketing, faet5he.marketing, fae5he.marketing, faet6he.marketing, fae6he.marketing, faete.marketing, faethbe.marketing, faetbe.marketing, faethge.marketing, faetge.marketing, faethte.marketing, faette.marketing, faethye.marketing, faetye.marketing, faethue.marketing, faetue.marketing, faethje.marketing, faetje.marketing, faethme.marketing, faetme.marketing, faethne.marketing, faetne.marketing, faeth.marketing, faethew.marketing, faethw.marketing, faethes.marketing, faeths.marketing, faethe.marketing, faeth.marketing, faethed.marketing, faethd.marketing, faethef.marketing, faethf.marketing, faether.marketing, faethr.marketing, faethe3.marketing, faeth3.marketing, faethe4.marketing, faeth4.marketing

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